Press & Marketing

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“We are in a very exciting time where actors have more opportunities and more options to take control over their careers than ever before!”

There are so many different sides to Press & Marketing in an actors career. When actors hear about “Publicity” they often believe that they are not ready for it, don’t have the money, or that publicity only happens when they “make it big”. But the truth is that every actor should be promoting themselves and their projects…no matter what level they are currently at in their careers.

Publicity and marketing for your career is not just interviews with Oprah or the cover of Cosmo… it is everywhere! In just about everything you do. Whether it is how your fellow actors think of you in your acting classes or how you show up when talking about a film you just acted in.

It is very common for actors to just get a headshot, and acting class, and an agent… then many pretty much don’t know what to do after that.

But we are in a very exciting time where actors have more opportunities and more options to take control over their careers than ever before.

And even though it is important to be strategic in where you spend your time, please know that there is Always MORE to do if you so choose.

Today’s article is a simple list about a not-so-simple subject.

Here is a VERY partial list with many facets of the “Business Side of the Biz”.


  • Networking,
  • Producing projects to star in,
  • Headshots,
  • Resumes,
  • Postcards,
  • Business cards,
  • Thank you cards,
  • Acting Classes,
  • Mentors,
  • Showcases,
  • Workshops,
  • Seminars,
  • Coaches,
  • Teachers,
  • Referrals,
  • Watching Classes & Coaching Online,
  • Drop Offs,
  • Phone Calls,
  • Emails,
  • Accountability Partners,
  • Gifts,
  • Personalized Letters,
  • Flyers,
  • Odd-Sized Marketing,
  • Film Festivals,
  • Networking Organizations,
  • Actor Websites,
  • Demo Reels,
  • Meet Ups,
  • Agents,
  • Managers,
  • Publicists,
  • Lawyers,
  • Submission Services,
  • Grand Openings,
  • Screenings,
  • Online Magazines,
  • Webseries,
  • Interviews,
  • Press Releases,
  • IMDb & IMDb Pro,
  • Facebook,
  • Industry Parties,
  • Twitter,
  • Pinterest,
  • Book Signings,
  • Google Searches,
  • Google+,
  • LinkedIn,
  • Instagram,
  • Blogs,
  • Awards Shows,
  • Kickstarter,
  • Fiverr
  • Hootsuite,
  • Launch Parties,
  • Klout,
  • Online Newsletters,
  • Cast & Crew Screenings & Parties,
  • Online Calendars,
  • Youtube,
  • Red Carpets,
  • Press Junkets,
  • Awards Ceremonies,
  • Stylists,
  • Charity Events,
  • Fan Clubs,
  • Your Fellow Actors,


It goes on and on and on….


The above list is really more of the beginnings of a brainstorming session for the actors out there that don’t know “what to do next”.

It is also for those who just have a headshot, acting class, and agent, but want to move up into having a career.  Remember that those are just the beginning.

One thing is sure about an acting career…. It is never boring if you are really in the game.

Make sure that your actions and efforts are powerful enough to warrant the successes and rewards that you desire.

It’s a wild ride! So make sure that you are actually on the roller coaster!


© 2013 Kari Nissena


***If you want help from Coach Kari in creating major breakthroughs in your career, please grab some private one-on-one strategy coaching:

Please Visit:   www.ActorTransformation.com

About the Author
Kari Nissena is an actress, producer, and biz coach for actors in Hollywood, California. With hundreds of credits to her name, she has worked in film, theatre, commercials, voiceover, television, and more. As a business coach for actors, she has coached thousands of actors how to take control of their careers! Actor Transformation is committed to helping actors find success in their careers by providing education, motivation, and valuable tools & resources. *** More About Kari on IMDB: http://www.imdb.me/KariNissena

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