PRESS & MARKETING “We are in a very exciting time where actors have more opportunities and more options to take control over their careers than ever before!” There are so many different sides to Press & Marketing in an actors career. When actors hear about “Publicity” they often believe that they are not ready for …
The Rule of Seven “It is said that when learning something for the first time, many people only retain around 15% of the information. Therefore repetition in marketing is key!” There is a well know theory in advertising widely known as “The Rule of Seven”. This commonly refers to how many times it takes for …
Money & Actors Actors face many challenges within their careers but undoubtedly one of the hardest hurdles is how to live and pay for life, while breaking into or maintaining a career. When asking former actors why they quit pursuing their dream, most of them say “It just became too hard” or “I got tired …
The Agent Relationship So many actors are looking for a new agent but have not taken the time to nurture their relationship with their current agent. This odd and special relationship is a lot like a marriage—perhaps a dysfunctional and sometimes long-distance marriage, but a relationship never the less. You both agree to partner …
“How do you design this year so it looks much better than last year? …. Even if you had a great year last year?” Well… Let’s start with getting a “Game Plan”. Most businesses create a business plan. And reassess on a yearly basis. Yet most acting careers are run something like… get a headshot, …
Your Actor Hours It’s hard to believe that this blog has already been around for a year! It makes one wonder … Where does the time go? Time management for actors can be one of our biggest challenges. So this month’s article is dedicated to this very subject. And perhaps you can find out …
Actors throughout Los Angeles and beyond strive day in and day out to get paid acting work. Above and beyond the business side of the biz, we often have to take a step back and rediscover the artist inside. When we ask ourselves “why” we want to be actors or why we do what we …
What Exactly is “Publicity”? What exactly is “Publicity”? Here are some of the definitions I found. pub•lic•i•ty noun 1. extensive mention in the news media or by word of mouth or other means of communication. 2. public notice so gained 3. the measures, process, or business of securing public notice 4. information, articles, or …
Building Your Team Building your team… One of the most important parts of an actor’s career. So many pieces to this particular puzzle: Agent, Manager, Publicist, Mentor , Lawyer, Acting Coach, Acting Teacher, Photographer, Fans, Personal Assistant, Personal Trainer, Accountability Partner, Stylist, Business Coach, and so on … Tired yet? If you are reading that …
Pet Peeves & Pointers In countless acting classes, workshops, and seminars, actors ask their teachers and industry guests what are their “Pet Peeves”. It has become such an overused question that one would think it would have run its course, the answers at last answered, and the need to ask this seemingly simple question ceased …
